Beyond Cookie-Cutter Culture: Why Your Company Core Values Deserve More Than Laminated Posters
Micah Kessel
on
November 22, 2025
I spent many days a year standing in a room with dozens of managers. A 2 hour community building training. A ½ day Inclusive Leadership Training. Microtraining digital empathy training taking place over two months. Over time, something has shifted in how I understand the work we’re all trying to do to make performance culture both work and feel better.
What Learning and Development Seems to Be Becoming
I open the newsletters from top Learning and Development programs. Look at conference agendas. Check what L&D training companies are selling.
The same words appear: Managing Conflict. Feedback. One-on-ones. Delegation. Performance management. Underperformance. All meant to somehow future proof your workforce.
These are the “core skills.” They matter – managers do need to know how to give feedback, how to run a one-on-one. How to care.
But my memory isn’t that short and I also see what’s missing. A few years ago, the industry talked differently. We used words like acknowledgment, curiosity, reflection, inclusion, belonging. For many, empathy training felt important and for the best, it sat at the center of leadership development as I still believe it should because empathy is not a goal, but the means to many goals as our mission and vision statements reflect.
But then the backlash came as politics shaped economy, shaped stakeholder expectations, shaped mandates to People teams. Those words – the ones about how humans show up with each other – got pushed aside. Too soft. Too risky. Too close to the third rail (for many) of DEI.
So we as an industry retreated to mechanical safety. How to build a performance management system. How to structure a one-on-one. How to deliver feedback using the SBI model.
But the rub is, most companies already have these systems in place, so the idea of building these systems or operationalizing them is a misnomer. Even startups have rudimentary versions they’re running naturally. So often, L&D internal initiatives or external consultants have a reinvent the wheel mindset. As I once heard Richard Sera say at a commencement keynote, ‘If it ain’t broken, break it’. But that’s the job of artists. The job of People teams, is to acknowledge the imperfections of plans, programs and people and still find a way to make it all work, fixing as we fly.
So we as an industry retreated to mechanical safety. How to build a performance management system. How to structure a one-on-one. How to deliver feedback using the SBI model.
But the rub is, most companies already have these systems in place, so the idea of building these systems or operationalizing them is a misnomer. Even startups have rudimentary versions they’re running naturally. So often, L&D internal initiatives or external consultants have a reinvent the wheel mindset. As I once heard Richard Sera say at a commencement keynote, ‘If it ain’t broken, break it’. But that’s the job of artists. The job of People teams, is to acknowledge the imperfections of plans, programs and people and still find a way to make it all work, fixing as we fly.
The More Ideal Question
So, for the sane, the question isn’t how to build these systems from scratch.
The question is: How do you infuse what actually matters – acknowledgment, curiosity, empathy, reflection, belonging – into what you’re already doing? If you look at our own Organizations page, you’ll notice there’s a lack of buzzwords and this is in part, the reason why. Because we don’t think you should be focusing on the skill as a noun, but rather the emotional capacity to engage in whatever you’re doing successfully.
Why don’t we do it by bringing core values alive? You already have them and you’re SUPPOSED to care about them. If a new manager on day one asks, ‘how much do we apply our core values’ and the person answering doesn’t have a completely convincing answer, what foot do you suppose that new manager is starting off on? Hint: it’s not the right one.
Making Core Values Real
Because organizations have values that once upon a time, someone influential thought a lot about: Innovation. Integrity. Collaboration. Respect. Customer-centricity.
For most companies, these become beautiful words on a poster in the break room.
Time and again, as I train managers across healthcare and education and other industries, I see the same gap. Those values don’t live in how promotions happen. They don’t live in recognition and reward systems. They don’t live in talent reviews. They don’t live in internal communications. They don’t live in mentorship programs.
Take “respect” as a value. A lot of companies have it. For most, it’s just a concept, living on a page, living in a document, living in an HR folder.
It doesn’t have to be. Managers could be asking themselves: What does respect look like when deciding who gets promoted? How do you build it into your talent review process? What specific behaviors demonstrate respect in your internal communications?
Suddenly, respect isn’t a poster. It’s a practice woven into how work happens.
Interweaving Core Values
I’d venture to guess you don’t need a brand new promotion system. Tweaked, yes. But before you spend those legal and consulting dollars, take your existing advancement criteria and ask: How does curiosity show up in how we discuss promotion with potential candidates? Where does acknowledgment fit into a reviews discussion checklist? Bring those words together and ask: what would it look like if empathy were systemically part of the protocol in how we evaluate people?
You don’t need a new recognition program. Take your current reward systems and infuse them with your core values. If “innovation” is a value, what does that mean for what you celebrate? Do you acknowledge learning from failures?
You don’t need another mentorship revamp initiative. Ask: How do mentors and sponsors embody our values of reflection in their relationships? Not through a slide deck or a brief – through their actual behaviors that are designed into meeting processes.Not something new. Taking what you have and making it coherent with who you say you are.
The win-win of this approach trickles down to every individual contributor in obvious ways but also nuanced ones that shouldn’t be underestimated. For example, most employees hate hearing about a new system they have to learn or adapt. But if you take what you’re already doing and make it better, make it more human—you’ve already solved 90% of the battle that that new system never will.
What This Looks Like in Program Planning
When we work with organizations, let’s not teach performance management in the abstract or primarily through frameworks. Let’s teach through the context of your specific values. If “integrity” is a core value, we explore what it means to conduct talent reviews with integrity. To build promotion systems with integrity. To create internal communications where integrity lives.
We also work with individual contributors learning to manage up and here it’s no different. Nor with early managers learning to lead. Or mid-level managers navigating complexity. Especially with senior executives shaping culture as part of their legacy. Even with customer-facing teams. EVEN with technical teams who communicate differently. Everyone can ‘get it’.
However these groups think about your core values currently, you need to meet them where they are. Sometimes that starts with a keynote (by us or someone else who ‘get’s this). Sometimes it’s a half-day workshop split across two afternoons. Sometimes it’s an asynchronous program—10 minutes every two weeks, with cohort discussions and coaching office hours. Many ways but they all need to integrate who you are with what you do.
The format matters less than the principle: That why, even though it’s not the most profitable approach, we’re not selling a prefab package. We’re thinking with you about how to take your values off the poster and weave them into your systems.
What To Do Right Now
Pull up your company values. Pick one.
Think about eg. your promotion and advancement system. Your recognition and reward programs. Your talent review process. Your mentorship structure.
Ask: If I watched these systems in action for the next month, would I be able to identify that value embedded clearly in that process: so clearly that every person involved would be able to highlight where it takes place and how they take part?
If the answer is no—or even “I’m not sure”—you’ve identified a gap. Not a gap in your values. Not a gap in your systems. A gap in the interweaving of them.
That’s the work. The real work of culture change. That’s part of your next 30 days.
For us at Empathable, this isn’t about running the same workshop we ran last week for a different industry.
It’s about a genuine human conversation. Understanding where you are. What your people need. What your constraints are to become truly core-values driven.
In a sea of easy AI-powered solutions and cookie-cutter training programs, you deserve a caring human thinker. Someone who will sit down and think with you about how to take who you want to be aspirationally and make that real in the day-to-day experience of your managers and teams.
If you’re thinking: “Oh, thank God I can actually talk to a real person here” – then you’re having exactly the right conversation. If not, then you should be talking with someone like us.
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If you’d like to explore how this approach might work for your organization, let’s start with curiosity. Let’s have a real conversation about where you are and where you want to be.




